Hot pants? Not our brand, claims underwear maker

Wearing the right underpants can help protect men from the hazards of electromagnetic radiation, if the marketing message of a new underwear brand is to be believed.

The intriguingly named Wireless Armour has the ambitious goal of "protecting the health of the wireless generation." The underwear aims to protect the wearer from potentially harmful electromagnetic radiation emitted from everyday wireless devices by using a fabric that incorporates the protective properties of silver to repel electromagnetic radiation.

The manufacturer concedes the harmful effects of electromagnetic radiation are not conclusive, but it believes its product will go some way to protect wearers from exposure. The fabric used is antibacterial, shape-holding, and can be laundered in a conventional washing machine, with a guaranteed life of up to 1,000 washes, the vendor claims on its website.

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