Fujfilm Medical Systems has formed a partnership with charity CoppaFeel to help raise public awareness in the U.K. of the signs and symptoms of breast cancer.
Over the course of the next year, Fujfilm said it will work with CoppaFeel on a number of projects, including the October release of a new instax x CoppaFeel mini 9 limited edition bundle with an exclusively designed camera case and handstrap featuring breasts of different shapes and sizes, including pecs and mastectomies. The company said it will donate 25 pounds (28 euros) to CoppaFeel for every bundle that's sold.
In addition, Fujfiilm plans to sponsor CoppaFeel's 10th annual Festifeel on 12 October and fund a bespoke range of cocreated shower stickers that guide users on how to check themselves in the shower.
