Report: Ultrasound sales in emerging markets drive growth

Purchases of ultrasound equipment made in Africa, Central and Eastern Europe, and the Middle East were key factors in driving the recovery of the global ultrasound market, according a new report from market research firm InMedica.

The company attributed a more than 12% market growth and almost 10% of global revenues in these regions, particularly Russia, Romania, Hungary, and the Middle East, to the market's recovery in 2010. The report projects that a unit shipment growth of more than 10% will be sustained until 2015, due to the fact that new compact and cost-effective ultrasound systems have been developed for applications in cardiology, emergency medicine, and anesthesiology.

By comparison, for Western Europe, InMedica forecasts a growth rate of 6% until 2015.

In 2009, the ultrasound market had revenues decline by more than 30% in some regions of the world, due to challenging and economic political conditions. The market rebound occurred more rapidly than expected, but challenges that ultrasound vendors face include reliance upon third-party distribution networks, which limit the market visibility of vendors and increase market pricing pressure.

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