GE Healthcare has launched its global pink ribbons campaign to increase awareness of breast cancer, research of the disease, and its treatment.
In Paris, more than 350 GE France employees and customers -- all dressed in pink T-shirts and caps -- gathered in the Champs de Mars in the shadow of the Eiffel Tower to form their own human pink ribbon.
In Paris, more than 350 GE France employees and customers -- all dressed in pink T-shirts and caps -- gathered in the Champs de Mars in the shadow of the Eiffel Tower to form their own human pink ribbon.
Several thousand employees of GE in more than 40 global locations will form "human ribbons" during the month of October and visually demonstrate the fight against the disease during internationally recognized Breast Cancer Awareness Month.
New countries taking part in the campaign include Egypt, Venezuela, and Ukraine.
The company has also created a Breast Cancer Mosaic website, in which individuals may add their stories about and experiences with breast cancer.
