Specifications: Content Area Banners

As the exclusive sponsor of a content area, your banners appear in all placements related to that content area and articles within it. The following screenshots illustrate where your banners display on various devices.




Banner Details Placement
Rotation
(300x250)
JPG, PNG, HTML5, or GIF
(animation <15 sec)
Inside content block
Sticky Footer Desktop
(728x90)
JPG, PNG, HTML5, or GIF
(animation <15 sec)
Below content block
Sticky Footer Mobile
(300x50)
JPG, PNG, HTML5, or GIF
(animation <15 sec)
Below content block
Reskin background*
(1658x1058)
JPG, PNG, GIF
(no animation allowed)
Behind content block
Reskin message box
(300x250)
JPG, PNG, GIF
(no animation allowed)
Above content block
Native**
(400x300)
JPG, PNG, GIF
(no animation allowed)
Placement varies


The maximum file size for each banner is 1MB.

URL(s)
Please send the URL for each banner. We track individual ad performance in our reporting dashboards. We allow impression click trackers.

Reskin*
Each Reskin pair uses one URL only. The reskin graphics display simultaneously, however, they operate independently. The reskin message box is a fixed position above the content box. The background scales to fit the device width (and does not display on some mobile devices). For this reason, we recommend avoiding background images that include text or pictures that might be cut off on certain devices, as shown in the following images.

Recommended:
Branded background image for reskin





Not recommended:
Background image with graphic/text messaging



Native**
The Native ad displays on the right side or on the bottom of the page, depending on the reader's device. You may supply content (to be hosted on our site), or an outbound URL.

The image in your native ad will be used as a thumbnail. It is cropped to a square on mobile devices, and displayed as a rectangle on tablets and desktops.  For optimal display across all devices, we recommend positioning logos and text away from the edges of the image.

Please provide the following:

  1. HEADLINE: Maximum 75 characters
  2. IMAGE: Maximum 1 MB
        Dimensions: 400x300
        Format: JPG, PNG, or static GIF
  3. CONTENT: Whitepaper, case study, podcast, webinar, OR outbound URL