Specifications: Brand Boost

Brand Boost ads appear on social media platforms and offsite web browsing. Each platform has its size requirements and placements. We ask that you supply all of the sizes listed in the chart below for optimal display and for reaching the widest audience.

Campaign setup requires special handling and extra time to review and establish online views. Please submit your assets 15 business days before your scheduled start date. You will have the opportunity to preview your social banners before we launch.

Social Display


Offsite Display


We can accept up to 3 sets of artwork or videos per placement to run simultaneously in equal rotation with each other. For example, with Facebook, you may supply Banner Set #1, Banner Set #2, and Video for the month of June.

Please supply these items for all of the sizes listed in the following chart:
  • Graphics
  • URL(s)
  • Optional text
  • Optional video
Graphics:
Facebook + Instagram Graphic Format Animation Max Size
1080x1080
1200x1200		 JPG or PNGnone< 30MB
OR
VIDEO MP4, MOV, or GIF
See video requirements		 <15 seconds
no looping		 < 500MB
LinkedIn Graphic Format Animation Max Size
1200x1200
1200x627		 JPG, PNG, or GIF<15 seconds
no looping		< 5MB
OR
VIDEO See video requirements <15 seconds
no looping		 < 500MB
Offsite Graphic Format
 Animation Max Size
970x250
300x250
728x90
300x600
300x50		 JPG, PNG, GIF, or HTML5 <15 seconds
no looping		 < 900KB each
OR
VIDEO MP4: See video requirements < 2 Minutes < 500MB

URL(s):
Please supply one base URL for each set of platform ads. If you need to use UTMs for analytics, we can add the UTM to the base URL. We track individual ad performance in the Brand Boost dashboards.

Text (optional)
Facebook:
  • Primary Text: 125 characters. This is the main body of your ad copy.
  • Headline: 40 characters. This appears above the primary text.
  • Link Description: 30 characters. This describes the destination of your ad's link.
LinkedIn:
    Single Image Ads:
  • Headline: Up to 200 characters
  • Ad Copy: Up to 600 characters
    Carousel Ads:
  • Introductory text: 255 characters (may truncate at 150 on some devices)
  • Headline (per card):
  • 45 characters for landing page destinations
  • 30 characters for Lead Gen Form destinations 


Video MP4 Requirements(optional)

Offsite Display Video
Length: 15-30 sec
File Format: MP4
File size: < 500MB
Dimensions: 1280 X 720, 1920 X 1080, or 1440 X 1080 Bit Rate: 1200-1500, <400 for Mobile

Facebook/Instagram Video
File Type: MP4
File Size: < 500MB
Length: 15/60 seconds (recommend 30-sec)
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video Settings: H.264 compression, square pixels | Frame Rate: Fixed
Audio Settings: progressive scan and stereo AAC, audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
* Leave 14% of the top and bottom free to avoid covering key elements

LinkedIn Video
Thumbnail Format: JPG or PNG
Thumbnail Max File Size: 2MB
File Type: MP4
File Size: < 500MB
Length: 15/60 seconds (recommend 30-sec)
Portrait - 1080 X 1920
Square - 1920 X 1920
* Leave 14% of the top and bottom free to avoid covering key elements

Submitting Assets
Please label your assets clearly so we can expedite setup and avoid confusion.
Example: Facebook + Instagram
"1200x1200_FB_LI_webinar.png"
"1200x627_LI_webinar.png"
URL: https://www.scienceandmedicinegroup.com
Headline (social only): Free Webinar Wednesday
Copy (social only): Join us Wednesday at 1 p.m. EST and learn how to create a webinar to showcase your products and interact with your audience.

Example: Offsite
"970x250_webinar.png"
"300x250_webinar.png"
"728x90_webinar.png"
"300x600_webinar.png"
"300x50_webinar.png"
URL: https://www.scienceandmedicinegroup.com