Front-page and community inline banner ads
Front-page inline ads and digital community inline ads are intermixed with stories. They should be more informational and text-based, with minimal or no graphics. Graphics may not be animated. A typical graphic would be a company logo or product image. To distinguish inline ads from regular Web site content, a soft "ADVERTISEMENT" tag will be placed above the advertisement.
Suggestions for successful inline ads
Consider your intent in placing an inline ad and the appearance of the section surrounding the placement of your ad. Inline ads appear in between the regular content (primarily news articles) section in the center column area of the page. Viewers browsing through the section of the site are often looking for industry news and information. Items that appear newsy and informative, though they might seem to have less "pizzazz" than a traditional banner ad, may draw the attention of these viewers.
The inline ad will be formatted in the same style as other articles. With our Web site stylesheet, you can expect the ad to display approximately 6 lines of text, or 350 characters (including spaces). See the image below for inline ad positioning.
Inline templates
We have provided two sample templates below which closely resemble article headlines. Feel free to use the templates for your own inline, editing the parts marked in bold. If you need more or less space for characters.
To create your own inline with a graphic, copy and paste the following HTML code into your own html file, and edit the parts marked in bold:
To create your own inline with text only, copy and paste the following HTML code into your own html file, and edit the parts marked in bold:
Inline banner positioning
Ad specifications overview
Click here to view the deliverable requirements for each banner.
Front-page inline ads and digital community inline ads are intermixed with stories. They should be more informational and text-based, with minimal or no graphics. Graphics may not be animated. A typical graphic would be a company logo or product image. To distinguish inline ads from regular Web site content, a soft "ADVERTISEMENT" tag will be placed above the advertisement.
Suggestions for successful inline ads
Consider your intent in placing an inline ad and the appearance of the section surrounding the placement of your ad. Inline ads appear in between the regular content (primarily news articles) section in the center column area of the page. Viewers browsing through the section of the site are often looking for industry news and information. Items that appear newsy and informative, though they might seem to have less "pizzazz" than a traditional banner ad, may draw the attention of these viewers.
The inline ad will be formatted in the same style as other articles. With our Web site stylesheet, you can expect the ad to display approximately 6 lines of text, or 350 characters (including spaces). See the image below for inline ad positioning.
Inline templates
We have provided two sample templates below which closely resemble article headlines. Feel free to use the templates for your own inline, editing the parts marked in bold. If you need more or less space for characters.
 |
 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. |
 |
 |
Inline with graphic  Replace the image on the left with your static image which measures no more than 100 pixels high. Maximum width for this ad position is 450 pixels, or approximately 250 characters. |
 |
|
|
Inline with text only Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. |
|
To create your own inline with text only, copy and paste the following HTML code into your own html file, and edit the parts marked in bold:
|
|
Inline with text only Maximum width for this ad position is 450 pixels, or approximately 350 characters. |
|
Inline banner positioning
Ad specifications overview
Click here to view the deliverable requirements for each banner.
