Banner Specification -- Overview Chart

Feb 2, 2012

We are highly conscious of page load times for our end users, and we work hard to ensure that page load time is minimized. Banners that do not conform to specifications cannot be accepted for use on the site. If this is the case, we will return the artwork to the advertiser for revision, which may result in a delay.

Run-of-site	Graphic Options Anim \| Flash \| Html			W x H (pixels)	Max file size	Required Deliverables
Position 9 (Leaderboard/P09)	X	X		728x90	40kb	GIF/JPG/PNG, URL, Alt text
Position 10 (P10a or P10b)	X	X		180x150	40kb	GIF/JPG/PNG, URL, Alt text
Animation must finish in 15 seconds or less. Mousing over the ad can restart animation or initiate some form of interactivity. The ad is not permitted to fold out, nor to have video or audio. If supplying Flash banners, please refer to our Flash section for important notes and instructions for the required deliverables. To ensure browser compatibility, we accept only banners that require the Flash 8 or newer plug-in, the most commonly available plug-in among our users. Sorry, we do not make exceptions to run-of-site maximum file sizes, but we are happy to provide tips on reducing your banner file size.
Broadcast	Graphic Options Anim \| Flash \| Html			W x H (pixels)	Max file size	Required Deliverables
Letter from the Editor Position 9 (Leaderboard/P09)	X			728x90	40kb	GIF/JPG/PNG, URL
Insider-Editorial Position 7 (Skyscraper/P07)	X			120x600	Flexible	GIF/JPG/PNG, URL
Insider-Editorial Position 8 (IS_P08)	X			300x250	Flexible	GIF/JPG/PNG, URL
Insider-Editorial Position 9 (Leaderboard/P09)	X			728x90	Flexible	GIF/JPG/PNG, URL
Letter from the Editor sponsorship must adhere to the posted maximum file size; banners used in community insiders may use up to 140kb for all banners combined. Keep in mind that Microsoft Outlook displays only the first frame of animated GIFs. Animation must finish in 15 seconds or less. Flash is not permitted in any broadcast banners.
Communities & other Sponsored Sections	Graphic Options Anim \| Flash \| Html			W x H (pixels)	Max file size	Required Deliverables
Position 7 (Skyscraper/P07)	X	X		120x600	Flexible	GIF/JPG/PNG, URL, Alt text
Position 8 (P08)	X	X		300x250	Flexible	GIF/JPG/PNG, URL, Alt text
Position 9 (Leaderboard/P09)	X	X		728x90	Flexible	GIF/JPG/PNG, URL, Alt text
Position 10 (P10a, P10b, P10c)	X	X		180x150	Flexible	GIF/JPG/PNG, URL, Alt text
Inline (IL01)			X	450x100	Flexible	GIF/JPG/PNG/HTML, URL, Ad text or Alt text
Banners used in sponsored sections may use up to 140kb for all banners combined. If supplying Flash banners, please refer to our Flash section for important notes and instructions for the required deliverables. To ensure browser compatibility, we accept only banners that require the Flash 8 or newer plug-in, the most commonly available plug-in among our users. The inline banner has a maximum display area of 450x100 pixels; you may include a non-animated GIF or JPG/PNG graphic. We recommend keeping your inline graphics to a minimum -- less than half of the display area. You may send us preformatted HTML, or you may send us plain text and allow us to format it for you.
Front-page Inline	Graphic Options Anim \| Flash \| Html			W x H (pixels)	Max file size	Required Deliverables
Front Page Inline (IL01, IL02, IL03)			X	450x100	10kb	GIF/JPG/PNG/HTML, URL, Ad text or Alt text
There is a maximum display area of 450x100 pixels. You may include a non-animated GIF or JPG/PNG graphic. We recommend keeping your graphics to a minimum -- less than half of the display area. You may send us preformatted HTML, or you may send us plain text and allow us to format it for you.
Mobile	Graphic Options Anim \| Flash \| Html			W x H (pixels)	Max file size	Required Deliverables
Mobile Inline text w/graphic (MIL)			X	216 wide*	4.5kb	*Graphic inset 70x70 pixels
Mobile Inline text only (MIL)			X	216 wide	4.5kb	Text
Vendor Webinar	Graphic Options Anim \| Flash \| Html			W x H (pixels)	Max file size	Required Deliverables
Position 7 (P07/Skyscraper)			X	120x600	Flexible	GIF/JPG/PNG, URL, Alt text
Position 8 (P08)			X	300x250	Flexible	GIF/JPG/PNG, URL, Alt text
Position 9 (P09/Leaderboard)			X	728x90	Flexible	GIF/JPG/PNG, URL, Alt text
Banners used in sponsored sections may use up to 140kb for all banners combined. If supplying Flash banners, please refer to our Flash section for important notes and instructions for the required deliverables. To ensure browser compatibility, we accept only banners that require the Flash 8 or newer plug-in, the most commonly available plug-in among our users.