Run-of-site | Graphic Options Anim | Flash | Html |
W x H (pixels) |
Max file size |
Required Deliverables |
||
Position 9 (Leaderboard/P09) | X | X | 728x90 | 40kb | GIF/JPG/PNG, URL, Alt text | |
Position 10 (P10a or P10b) | X | X | 180x150 | 40kb | GIF/JPG/PNG, URL, Alt text | |
Animation must finish in 15 seconds or less. Mousing over the ad can restart animation or initiate some form of interactivity. The ad is not permitted to fold out, nor to have video or audio. If supplying Flash banners, please refer to our Flash section for important notes and instructions for the required deliverables. To ensure browser compatibility, we accept only banners that require the Flash 8 or newer plug-in, the most commonly available plug-in among our users. Sorry, we do not make exceptions to run-of-site maximum file sizes, but we are happy to provide tips on reducing your banner file size. | ||||||
Broadcast | Graphic Options Anim | Flash | Html |
W x H (pixels) |
Max file size |
Required Deliverables |
||
Letter from the Editor Position 9 (Leaderboard/P09) |
X | 728x90 | 40kb | GIF/JPG/PNG, URL | ||
Insider-Editorial Position 7 (Skyscraper/P07) |
X | 120x600 | Flexible | GIF/JPG/PNG, URL | ||
Insider-Editorial Position 8 (IS_P08) |
X | 300x250 | Flexible | GIF/JPG/PNG, URL | ||
Insider-Editorial Position 9 (Leaderboard/P09) |
X | 728x90 | Flexible | GIF/JPG/PNG, URL | ||
Letter from the Editor sponsorship must adhere to the posted maximum file size; banners used in community insiders may use up to 140kb for all banners combined. Keep in mind that Microsoft Outlook displays only the first frame of animated GIFs. Animation must finish in 15 seconds or less. Flash is not permitted in any broadcast banners. | ||||||
Communities & other Sponsored Sections |
Graphic Options Anim | Flash | Html |
W x H (pixels) |
Max file size |
Required Deliverables |
||
Position 7 (Skyscraper/P07) | X | X | 120x600 | Flexible | GIF/JPG/PNG, URL, Alt text | |
Position 8 (P08) | X | X | 300x250 | Flexible | GIF/JPG/PNG, URL, Alt text | |
Position 9 (Leaderboard/P09) | X | X | 728x90 | Flexible | GIF/JPG/PNG, URL, Alt text | |
Position 10 (P10a, P10b, P10c) | X | X | 180x150 | Flexible | GIF/JPG/PNG, URL, Alt text | |
Inline (IL01) | X | 450x100 | Flexible | GIF/JPG/PNG/HTML, URL, Ad text or Alt text |
||
Banners used in sponsored sections may use up to 140kb for all banners combined. If supplying Flash banners, please refer to our Flash section for important notes and instructions for the required deliverables. To ensure browser compatibility, we accept only banners that require the Flash 8 or newer plug-in, the most commonly available plug-in among our users. The inline banner has a maximum display area of 450x100 pixels; you may include a non-animated GIF or JPG/PNG graphic. We recommend keeping your inline graphics to a minimum -- less than half of the display area. You may send us preformatted HTML, or you may send us plain text and allow us to format it for you. | ||||||
Front-page Inline | Graphic Options Anim | Flash | Html |
W x H (pixels) |
Max file size |
Required Deliverables |
||
Front Page Inline (IL01, IL02, IL03) | X | 450x100 | 10kb | GIF/JPG/PNG/HTML, URL, Ad text or Alt text |
||
There is a maximum display area of 450x100 pixels. You may include a non-animated GIF or JPG/PNG graphic. We recommend keeping your graphics to a minimum -- less than half of the display area. You may send us preformatted HTML, or you may send us plain text and allow us to format it for you. | ||||||
Mobile | Graphic Options Anim | Flash | Html |
W x H (pixels) |
Max file size |
Required Deliverables |
||
Mobile Inline text w/graphic (MIL) | X | 216 wide* | 4.5kb | *Graphic inset 70x70 pixels | ||
Mobile Inline text only (MIL) | X | 216 wide | 4.5kb | Text | ||
Vendor Webinar | Graphic Options Anim | Flash | Html |
W x H (pixels) |
Max file size |
Required Deliverables |
||
Position 7 (P07/Skyscraper) | X | 120x600 | Flexible | GIF/JPG/PNG, URL, Alt text | ||
Position 8 (P08) | X | 300x250 | Flexible | GIF/JPG/PNG, URL, Alt text | ||
Position 9 (P09/Leaderboard) | X | 728x90 | Flexible | GIF/JPG/PNG, URL, Alt text | ||
Banners used in sponsored sections may use up to 140kb for all banners combined. If supplying Flash banners, please refer to our Flash section for important notes and instructions for the required deliverables. To ensure browser compatibility, we accept only banners that require the Flash 8 or newer plug-in, the most commonly available plug-in among our users. |
Banner Specification -- Overview Chart
Feb 2, 2012
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